‘Why You Should NOT Hire A Website Designer’ – Popular article
In the popular article, ‘Why You Should NOT Hire a Website Designer’ by Jeremy ??, (he doesnt give his last name), Jeremy’s primary argument is ‘If your business sucks, don’t put any money into marketing it online. Rather, wait until your business succeeds, only then hire web design/SEO marketing help to build your website.
I agree. If your business sucks I wouldn’t put any money into it either, however, if you have a great business idea and a lousy website /online presence your business will fail.
The obvious flaw in Jeremy’s argument is that the chance your business is going to succeed BEFORE you have a decent website/online presence is slim, and this approach doesn’t offer the business a reasonable opportunity to succeed.
Your new business has a much greater chance to succeed if you start with a good website and SEO. Give your new business a chance to succeed! Do it right or don’t do it all.
Wix, Squarespace, Shoppify and Weebly
It’s a given that Jeremy is selling WIX, Squarespace, Shoppify and Weebly in his article so we know the motivation behind his points.
‘Why on earth would you consider spending hundreds or even thousands of dollars on a custom website design, BEFORE knowing for SURE that your business can make money?’ I suggest that nobody will know for sure if their business will make money until a decent website and SEO is in place.
Why You Should NOT Hire A Website Designer – More Arguments
Jeremy says, ‘you can’t build a long-term, viable business purely relying on the sexiness of your website.’ I agree totally. However, if you’re selling lingerie, your website better be sexy or you won’t sell anything.
‘Instead, focus your time, energy and money on mission-critical tasks’, Jeremy says. He then lists important business tasks. I would argue that web design and SEO is every bit as critical as the important business tasks listed in his article.
Is A Good Website and SEO Critical to Business Success?
It wasn’t long ago, when a retail business needed an expensive brick and mortar location to sell. These days, a good website and SEO has predominantly replaced the expensive retail location. Don’t be mislead into believing that you can have a successful business without either.
‘Your website is NOT your business. Your business is what you can offer to your target customers to actually solve their problems’, says Jeremy. Yes Jeremy you are correct, but this doesnt alleviate the need for the website, and it doesn’t support having a sub-standard online presence.
Do I Need To Be A Coder To Build My Website?
‘Not too long ago, you’d have to hire a designer or a coder to help you build a website’ says Jeremy. This is true. No. You don’t have to be a coder to build a website now, but it helps a lot!
For those Do-It-Your-Selfers out there, I like to build websites that have drag and drop capability, so you can learn to use your website as a tool to add and edit content yourself.
‘You can launch a “good enough” website in less than a day – so you won’t get bogged down by technology and wait weeks or months to have something up and running.’ My guess is that it would take you a week or two to get something half-way decent setup yourself, and I could get something professional setup faster.
‘You can allocate more of your budget, time and energy to other more “mission-critical” tasks such as product development, researching your target market, marketing your products / services, etc.’ says Jeremy. I say the website and SEO is every bit as important, and a bad idea to prioritize it any lower.
Drag & Drop Website Builders
“You can make changes to your website on the fly, instead of waiting for or relying on someone else to make those changes.” says Jeremy. Huh? This is the same either way. You can make any changes on the fly using a drag and drop builder on any site I build for you as well.
Jeremy says, ‘You can manage your financial risks as these website builders are not expensive at all. They’re also incredibly easy to use.’ The fact is that most sites that a professional web designer builds now have drag and drop builders for clients, and added benefits as well.
I definitely wouldn’t recommend building a site on Wix, Weebly, Squarespace or Shoppify if you intend to move it to another platform in the future because you will not be able to do this.
Each platform lets you export and import different amounts of content, so you would have to essentially re-build your site from scratch when moving to a new builder. This will undermine any links, authority or traffic you have built up for your existing site. This is a huge disadvantage to the DIY platforms.
For example, the Avada theme uses Fusion Builder drag and drop builder. Other professional WordPress website design themes have high quality drag and drop builders like Beaver Builder. Salient theme uses Visual Composer on and on.
Therefore, having drag and drop site builder capability is not a good reason to join the WIX & Weebly DIY bandwagon.
Is a good website and SEO is critical to the success of your business?
Yes. A good website and SEO is critical to the success of your business. Your website is the online home of your business. Respect it and others will do the same. If you can do a great job, and have a lot of time to invest, go for it and do-it-yourself!
Why You Should NOT Hire A Website Designer | Top 3 Reasons
- You are a great website designer and SEO expert and want to do it yourself
- You don’t have any money, and have no choice but to do it yourself
- You don’t care if your business succeeds, it’s not a business website, it’s just for fun