Our Website Design Process
Our process is simple, we listen before we create, then measure, and repeat. We refine because we’re never satisfied. We test, hone, and customize our process to better suit your specific goals, and we work to redefine the digital experience in your industry.
We research and understand the persona needs and unique value propositions of our clients using current performance metrics. Our approach is based on industry experience coupled with data-driven analysis and research. We don’t only listen to your needs, we dive deep into historic performance data and identify what works and what doesn’t. This fuels our information architecture, content strategy, and design.
We cut through the clutter, focusing on business goals, and define information pathways that help your users become informed and convert to sales. There are no lucky guesses, just research-driven, strategic recommendations. To transform unknown, obscure prospects into familiar audience personas requires a combination of your team and our expertise.
We learn everything we can about your team, brand, goals, customers and the competitive landscape. Then we dive into the data that will inform target personas, user-flows, content strategy, brand positioning, and ongoing marketing efforts.
We design best-in-class interactive experiences and evolve brands and create game-changing digital experiences. We meticulously develop adaptable, responsive websites that are simple to update and customized for each client’s specific needs.
Content Driven Designs
Decorations don’t drive home messages. Content does. We allow our design decisions to be dictated by the on-page content and messaging, and often use the actual content to inspire interesting elements that might not have been conceived.
We merge design and content strategy to map out exactly how targeted personas navigate and ultimately reach a conversion point. Information architecture and user flows don’t usually command the attention as a homepage concept, however, they’re the crucial elements of our design process that allow us to create informed, interactive designs with the ability to be weighed and scrutinized by standards beyond artistic merit alone.
Interactivity & Integration
Versed in a wide range of technologies, our Design is more than how something looks–design is how something works. Design is an integration of brand, technology, strategy, systems and market. When we bring them together, magic happens. Great ideas are only as good as their execution.
Launch & Iteration
We guide clients through launch, shifting our focus to iterative, growth-driven improvements and marketing. We continue to work with our clients post-launch on digital marketing efforts, web design changes, development improvements, or simply keeping their website up-to-date with the latest browser and security updates.
Mark Lovett Web Design can provide web training to help you get quickly up to speed adding content after the initial website has been created. I’ll have you up and running quickly making website changes with a few simple clicks with your new website powered by WordPress.