How can I make my website SEO friendly is a question I get asked often. I’ll cover top tips and fundamentals here, and you can dive deeper into details in other articles if necessary.
Does Your Business Need SEO?
Let’s backup for a minute. If you’re not sure if your business needs SEO, check out SEO Services for Small Business for answers to all your questions, and all the info you need to make an educated decision if it’s right for your business.
Feel free to watch the below video as you read the supporting article text.
1. Use a responsive WordPress theme
Avada has been the #1 selling theme for more than 5 years, making it the most trusted and complete WordPress theme on the market. Powerful options & tools, unlimited designs, responsive framework and amazing support
2. Install and configure an SEO plugin such as Yoast SEO plugin
The Yoast SEO plugins add specific functionality to your website that will help you to improve your position in the organic search results.
3. Create compelling optimized page and post content supporting your main keywords
One of the biggest challenges that content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.
Your content needs to first, appeal to end-user (customers, clients, prospects, readers, etc.) and second, solve a problem.
How do you create content that ranks well with Google and is compeling to people? That’s what SEO copywriting is all about.
You research keywords, then select a particular keyword and write content around that keyword so other people read and share on Twitter, Facebook, their own blogs and other social media platforms.
4. Follow google site optimization rules
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place.
5. Tell google about your site
Set up your site on google search console, create and submit a sitemap
To add a website to Google Search Console:
In the Search Console home page, click the Add a property and type the URL of the site of the site.
Click Continue to open the Site verification page. Select a verification method to prove that you own the site and follow the verification instructions on the page.
If your site supports multiple protocols (http:// and https://), you must add each as a separate site.
Similarly, if you support multiple domains (for example example.com, m.example.com, and www.example.com) you must add each one as a separate site.
6. Make sure site is indexed properly in google and fix crawl errors
Check it out in google analytics to make sure, and repair any issues.
The easiest way to check an see if your site has been indexed is to search site:yourdomain.com in Google.
If Google knows your site exists and has already crawled it, you’ll see a list of results similar to the screenshot below of site:marklovettdesign.com . You can see 222 indexed pages listed.
Developers constantly update WordPress, themes, and plugins. You might think “I don’t need any new features!” but new features are only one of many reasons why developers release new versions. They often fix security problems. Out-dated plugins are the number one reason WordPress sites get hacked. Updating WordPress, themes, and plugins regularly is absolutely essential to keeping your site safe.