Houzz SEO Marketing Tips for Remodelers and Contractors

/Houzz SEO Marketing Tips for Remodelers and Contractors
  • Mark Lovett Web Design houzz-logo

Houzz SEO Marketing Tips for Remodelers and Contractors

Home remodelers and contractors need to make a great Houzz profile a top priority! Houzz is your “Pinterest”. If you use Houzz wisely, it will substantially increase your business and website traffic. I’ve got quite a few remodeler and contractor clients right now, so here are some useful tips for remodelers to maximize your online real estate with Houzz.

Why Houzz?

  • Houzz is ideal for home remodelers, kitchen designers, deck and patio builders, landscape designers and more
  • Used by 25 million plus homeowners
  • The largest residential database in the world
  • Showcase your work, connect and engage with homeowners in your local area
  • Increase your online presence
  • Build your online brand and authority
  • Get more website traffic and qualified leads
  • Houzz has mobile apps and ranks well in organic search results

Earn Awards, Badges and Display Your Houzz Projects

Mark Lovett Web Design Houzz illustration pic 2

Houzz Marketing Tips

Create an Appealing Portfolio

Put the best pictures at the top, and get positive reviews!

Images

Use only high quality photos at least 1000px wide jpg’s.Tag the images with 5-25 keywords each for SEO. This helps makes projects more visible on Houzz and also rank organically in search engines.

Projects

Organize great photos into completed projects such as “Simpson Kitchen Renovation in Bethesda,MD” and create a descriptive title with a geo-modifier/location.

Engage Prospective Clients

Use this approach. Provide a good user experience by answering questions from the Houzz community, provide helpful information, build rapport with homeowners, and build your authority online. Use the soft sell! Thank users for their interest and later when ready to buy they’ll contact you!

Mark Lovett Web Design Houzz illustration pic

Reviews

Positive reviews are the number one most important factor to homeowners. Be proactive. Ask clients and other professionals you worked with to provide a review for you.

Ideabook

Create idea books on Houzz to build authority and rank online. It doesn’t have to be elaborate, a few paragraphs and some pics will suffice. Use it like an off-site blog. Post informational pieces, including pics, and link back to your website.

Update Regularly

Update your Houzz page and make entries regularly. After a project, post them on your Houzz page using important keyword tags. Update your profile every couple of months.

Go Pro+

If you purchase a Go Pro+ membership, you can see important Houzz data showing how users interact with your page. Focus on the “promoted” data which indicates the users in the target market you have specified. This shows how many people have clicked on your profile and added your photos to their idea books in the last 30, 90 days and last year. By noticing the popularity of one of your photos, you can make it more prominent on your site, and perhaps write a post about it.

Get the work done that I outlined above and you’ll notice a substantial improvement in your business in short order.

If you’re too busy running your business to handle this very important Houzz work,  contact me and I’ll take care of it for you!

Google Plus Reviews

“Mark Lovett is wonderful to work with! I am a graphic designer with limited web experience, so when I needed a website for my own firm, I turned to Mark for help. He enthusiastically agreed to work with me—he did all the setup and technical work, but at the same time, we sat together and he taught me how to get in the back end and do some things myself. He was patient and had a great sense of humor as I tried to grasp this foreign language!

I would highly recommend Mark for organizations who need him to handle EVERY aspect of their website, as well as for others, like me, who need help, but also want to be able to change things themselves. Thanks to Mark, I now have a website I am extremely proud of. In addition, he made it happen quickly, which to me was imperative. Bravo Mark and many thanks!”

Lena Markley
Dovetail Design Studio

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About the Author:

Creative Web Designer, WordPress Developer, multi-location business SEO Expert based in Maryland