FAQS

FAQS2018-09-27T21:52:51+00:00

Mark Lovett Web Design
Frequently Asked Questions

Why can’t we just talk – without having to pay for a web consultation?2018-08-12T14:55:09+00:00

My time is valuable,  because I spent years developing my web and SEO skills and I’m very good at what I do.

I’m not a salesman, I’m a web design and SEO expert.

My time is limited,  because I have many clients and potential clients who need it.

If you value my time, you’ll be willing to pay for it.

If you don’t value my time, than I prefer to give it to those that do.

Can you make minor changes to my site during my web consultation?2018-08-12T15:50:23+00:00

Yes of course, I can login to your site and make minor changes, if needed, during your web consultation. Just give me your login credentials.

What are the differences in the maintenance plans you offer?2018-11-17T16:58:31+00:00

There are a few added features on the higher level plans that are self explanatory, however the main difference is additional time for web work.

The Basic plan doesn’t include any additional time for minor web changes.

The higher level maintenance plans include various amounts of additional time for website changes such as adding content, images, links, styling etc..

Can you do an SEO analysis of my site during my web consultation?2018-08-12T15:52:11+00:00

Yes. Just give me login credentials.

Can you analyze my website during my web consultation?2018-08-12T15:49:50+00:00

Yes. Just give me your login credentials.

What is SEO?2018-08-12T19:16:45+00:00

What is Organic Search Engine Marketing?

There are two approaches to Search Engine Marketing. One, pay a digital company specializing in search engine optimizations and search engine marketing to place your ad on the results page of a generated search, or two, the organic way.

In Organic Search Engine Marketing, we dont have to pay to place our brand, service or product on the result page. Using SEO tools, creating great content, and strategically placing relevant keywords, the link to your page shows up in a natural search as one of the top ten pages in the search category.

Should I use Organic SEO or Paid Ads (PPC)?2018-08-12T19:15:35+00:00

Advantages of organic search engine marketing

Is paid search engine marketing or search engine marketing via sponsored ads a better preferred to organic listing?

Statistics show that web users, more or less, assume that a sponsored ad is going to lead to a paid site or an expensive site and hence do not click on it.

Viewers are more likely to click on one or most of the first ten pages displaying in an organic list for the search of relevant keywords.

70% of the search engines report that web links shown in an organic listing are visited daily by viewers. This means that when your web page shows up in an organic listing you have the potential to attract consumers to your web page daily.

50% of the people using the search engine tend to reflexively focus on the top search results and more often than not do not even notice the content of the sponsor ads.

72% Google users have reported that results generated in their organic listings are more relevant to their searches than the sponsored ads.

The overall conversion rates of results shown in an organic listing are three times higher than those of sponsor ads or links.

The truth is viewers would tend to click on a sponsor ad because the content is gripping, and curiosity which leads a viewer to chase a paid presence. The conversion of a viewer who has landed on your web page out of curiosity into a potential customer is very low.

When a viewer clicks on the search result of an organic listing, he wants to visit that page because it is relevant to their search.The chances of converting such a viewer into a client are much higher.

Why can’t I get a fixed price website quote?2018-08-12T19:20:00+00:00

A very common question is Why can’t I get a fixed price website quote for my web design & SEO ?

We know how much a car brake job is going to cost before we buy it, and we know how much a car is going to cost before we purchase it. Makes sense.

However, we don’t know the total attorney or medical fees we’ll need to pay in advance.  Certain types of work are much easier to estimate.

Work in areas that involve a number of constantly changing, unknown, variables, such as technology,  is impossible to know the time needed for a project in advance.

In web design, web development and SEO, there are five challenges to estimating time in advance.

Why can’t I get a fixed price website quote | 5 Top Reasons

  1. Not enough details
    For example, a home builder needs a high quality architectural drawing for a fixed quote.  If a professional doesn’t do a discovery, and then prepare a detailed, expensive, time consuming, drawing/mock-up, there are unpredictable communication barriers.
  2. Technology changes too rapidly
    For example, perhaps since the last time I performed a similar task, the theme, plugin software, and WordPress core code has been updated and changed. These code changes are monthly occurrences which pose new problems which require new solutions.
  3. Estimate Inaccuracy Issues
    If the estimate is too high you get hurt. If the estimate is too low I get hurt. If we take it in bite-size chunks, such as one day at a time, and an accounting of work done is provided as we progress, it’s fair and manageable for both parties.
  4. Scope Creep 
    Estimates and Agreements are often fraught with misunderstanding. For example, the word “Finished” is a misnomer.  One person’s definition of ‘Finished’ is another’s ‘Incomplete’.  In reality, websites and SEO are always a work in progress. Never a day goes by that I can’t think of a new website improvement that I would like to make.
  5. Site Analysis Needed
    If I need to work on your existing website, I have no idea what’s going on until I login and spend time analyzing the architecture,  theme, plugins, code, HTML, CSS, deferred maintenance, issues etc..

For moderately priced websites, small web and SEO jobs, most businesses want to keep their upfront cost low, and choose not to invest in a discovery and professional drawing/mock-up. Instead they prefer a pay-as-you-go daily rate.

Of course, for very large and expensive web projects, a substantial investment is made in discovery and mock-up upfront.

In addition, time estimates are substantially padded to account for potential under-estimation errors. There is always an hourly component to aspects of the project as well.

 

What is SEO?2018-06-12T00:23:29+00:00

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

What is Off-Site SEO?2018-06-11T23:29:55+00:00

“Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.

This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.

Off-Site SEO Examples

  • Adding your site to relevant directories
  • Creating branded social media profiles on sites like Facebook, Google+, LinkedIn, etc.
  • Guest blogging and articles on relevant industry sites
  • Reaching out to partners, clients, vendors, and suppliers to identify cross-promotional opportunities
How much do you charge for SEO?2018-06-11T23:24:31+00:00

The cost of SEO depends on the size of your website, the keywords you want to rank for, the industry you operate within, your target demographic.

SEO cost depends if we will be doing some, or all of the following SEO work:

Website code and site structure changes

  • Renaming website files and creating 301-redirects for your old file names
  • Re-coding your navigation to replace a Flash or JavaScript menu with search engine friendly JQuery
  • Creating HTML and XML sitemaps and uploading/verifying them with webmaster tool sites
  • Using special tools to improve your website speed – a known ranking signal

Optimizing on-site content 

  • Creating pages for every target service
  • Creating geographically targeted content
  • Revising title, meta, and heading tags for each page
  • Adding information and reference sections to the site
  • Ongoing blogging and news blurbs

Off-site changes 

  • Adding your site to relevant directories
  • Creating branded social media profiles on sites like Facebook, Google+, LinkedIn, etc.
  • Guest blogging and articles on relevant industry sites
  • Reaching out to partners, clients, vendors, and suppliers to identify cross-promotional opportunities
What is keyword research?2018-08-12T19:22:27+00:00

Keyword research helps us determine the keywords for which the site should be optimized for.

These are the words that potential customers might use in a google search.

Where Do I Start My SEO Strategy?2018-08-12T19:22:42+00:00

What have you done so far?

If the answer is nothing, you need to start with a site audit to find out what needs to be done such as find broken links, check meta tags, page load speeds, check crawl errors etc.

Some of the most important SEO basics are as follows:

Install and configure SEO plugin, create meta titles, meta descriptions for existing content, create site map, notify search engines so they can crawl and index content.

Google My Business Listings

Local Directory Listings

Keyword research

Create content

Get Online Reviews

Is SEO Dead?2018-08-12T19:17:11+00:00

No. SEO is not dead. SEO is still a vital part of online marketing.

What is On-Page SEO2018-06-11T23:26:48+00:00

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-Page SEO Example

Website code and site structure changes

  • Renaming website files and creating 301-redirects for your old file names
  • Re-coding your navigation to replace a Flash or JavaScript menu with search engine friendly JQuery
  • Creating HTML and XML sitemaps and uploading/verifying them with webmaster tool sites
  • Using special tools to improve your website speed – a known ranking signal

Optimizing on-site content 

  • Creating pages for every target service
  • Creating geographically targeted content
  • Revising title, meta, and heading tags for each page
  • Adding information and reference sections to the site
  • Ongoing blogging and news blurbs
Do you provide website mockups?2018-06-11T23:12:30+00:00

It depends on your budget. If your budget allows for a mockup, and you would like one, sure. However, it’s extra work so it adds cost.

It’s more affordable for me to design/develop your site online, provide access so you can see the work in progress, then I’ll make changes based on your feedback if necessary.

Can I maintain my own website, or will you do it?2018-08-12T16:47:20+00:00

I generally maintain all my clients websites for them using one of my affordable maintenance plans.

However, if you would like to maintain your site yourself, and are capable of doing it properly, that’s ok with me.

Can I see how many visitors I have to my website?2018-08-12T19:06:41+00:00

Yes. I can set up a free Google Analytics account for you which will automatically record data about your website’s visitors.

Do you register domain names?2018-06-11T23:13:08+00:00

Sometimes it can be very time consuming for me to get involved in the selection and registration of your domain, therefore I usually recommend that you purchase and register your domain on Godaddy or Bluehost (don’t need to purchase hosting), send it to me, then I’ll host it on my siteground account, design and build the site.

If you prefer another solution,  just run it by me.  I’m flexible.

Do you require a deposit?2018-08-12T19:05:05+00:00

Yes, we do. We ask our clients for a 50% deposit on all projects, to be paid before work begins on the website.

I Need Some Changes On My Web Site. Do You Provide That Service?2018-06-11T23:13:21+00:00

Absolutely. I can charge by an hourly rate, or you can purchase a monthly maintenance plan that includes some work time in it.

Can I See My Website While It’s In Progress?2018-06-11T23:13:33+00:00

Yes. I can provide a way for you to view your site online as I design and build it.

Can you write code or do you just design?2018-06-11T23:13:39+00:00

Yes, I also know HTML, CSS, PHP and Javascript, and can program, in addition to being a creative designer skilled in photoshop and other design tools.

Where are you located?2018-08-12T19:05:32+00:00

I’m located in outside of Washington, DC, in Gaithersburg, Maryland but I can help you with your website and internet marketing needs no matter where you are located.

Will I get a one-of-a-kind website?2018-08-12T19:05:42+00:00

Yes. I will create a custom website design that best represents YOU and your company’s unique needs.

I don’t create “cookie cutter” website designs.

My artistic ability and creative problem solving is perfect for designing modern, eye-catching, and lead generating, mobile friendly websites.

How can I pay for my website and SEO?2018-08-12T19:21:05+00:00
  1. You can snail mail a check to:    Mark Lovett  627 Gatestone St Gaithersburg, MD 20878
  2. For small jobs you can pay securely online by credit card
  3. You can pay securely online with bitcoin
  4. I can set you up on monthly automatic recurring credit card payments
  5. It’s also possible to finance your site with monthly payments rather than a lump sum
Do you offer website training?2018-06-11T23:14:14+00:00

Yes. I offer a web consultation service and can teach you online via screen share, or in person.

How accessible are you?2018-08-12T19:13:10+00:00

I’m available to help paying customers 24/7.

If you need me, simply send a text message or email and I’ll get back to you same day.

Sometimes you can reach me instantly on live chat.

If necessary, we can schedule a phone conversation, in-person meeting, or even a screen share session.

Can you host my website for me?2018-06-11T23:14:26+00:00

Yes of course. I can host your website on my siteground account.

What is web hosting?

Can you maintain my website for me?2018-06-11T20:45:09+00:00

Yes of course. I have very affordable website monthly maintenance plans.

Can I have login access to my website?2018-06-11T23:14:32+00:00

Of course I will provide you with a login to your website, so you can write your own posts, upload images, and do whatever you are capable of doing.

How much do you charge to build a website?2018-06-11T23:14:42+00:00

I can build a self hosted WordPress website for as little as $750 and up. It just depends on how much work is involved. Most often my websites run between $2000 to $3000. It depends on your needs.

How soon can my website be “live” on the web?2018-06-11T21:42:17+00:00

I’ve built very simple WordPress sites and had them live online in as little as one day! I’ve also had sites take months. Most of my basic, small business sites are online within a week or so.

In general though, how soon your website work can be done done depends on a number of things, such as:

  • The size of your website
  • The complexity of your design
  • Any advanced features you need
  • When your content is ready
  • Our current client design schedule
  • Your timely feedback and input on our work
How do I get my website to display on the 1st page of Google?2018-08-12T19:21:35+00:00

To get your website to display on the 1st page of google you need expert SEO (Search Engine Optimization) work done on your website.

To display on the first page of google for a long tail keyword such as “PDF Afterglow Krai Wireless Headset” is easy!

To display on the first page of google for “Video Games” is hard 🙁

Check out this article for more details:  ‘6 Best SEO Tips To Rank First on Google

 

How much should a website cost in 2018?2018-06-11T19:59:24+00:00

The price of a website in 2018 varies between $1,000 to millions of dollars depending on your needs and the work involved.

Self Hosted WordPress Website Design and Build Average Costs

Average small business semi-custom web build $1,000 to $3,000

Average small business custom web build $3,000 to $6,000.

Average mid-size business custom web build $6000 to $15,000.

Average large business custom web build $50,000.

I am very familiar with a busy web development company that produces client sites that average $50,000.

Obama spent many millions of dollars on the health care site.

To find out the cost of a website get your free quote.

How Do I Improve My Website’s Authority?2018-08-12T19:21:51+00:00

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Why does my website need maintenance?2018-11-17T17:01:22+00:00

Security Updates

WordPress websites (core, theme and plugins) often update for security purposes. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background while your website stays live during the process.

Backups

If your website gets hacked and wiped out entirely, you need to start from scratch. To remedy this, we keep daily backups of your website, so if disaster strikes, you can be back up and running in minutes, not months.

Site Updates

WordPress websites (core, theme and plugins) often update for to improve functionality and design. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background while your website stays live during the process.

Uptime Monitoring

Part of our Website Care Service is monitoring your website for downtime. If the site is down for more than a couple minutes, we investigate and fix the problem. Approximately 5 minutes of downtime in the middle of the night is natural. No one can guarantee 100% uptime.

 

  1. Domain — Every website needs a domain name. A domain needs to be registered, setup, managed, and renewed as necessary.
  2. Hosting — Domain names needs hosting to make your website live on the Internet. We have high-end servers that are both fast and secure. With cheap servers, you get what you pay for. Hosting can be really affordable, yet slow and easily hacked. Our servers are responsive and hardened against hackers.
  3. Email Hosting — Instead of operating a business under a Gmail, Yahoo or AOL address, use a professional email address that includes your website’s domain name. A typical business email address format is contact @ YourBusiness.com. We provide hosting for this new email address and support when you have issues.
  4. Uptime Monitoring — Guaranteed 99.99% uptime on our servers. This means your website will always be live and ready for your customers. Approximately 5 minutes of downtime in the middle of the night is natural. No one can guarantee 100% uptime. Best of all, part of our Website Care Service is monitoring your website for downtime. If the site is down for more than a couple minutes, we investigate and fix the problem.
  5. Backups — If your website gets hacked and wiped entirely, you need to start from scratch. To remedy this, we keep daily backups of your website, so if disaster strikes, you can be back up and running in minutes, not months.
  6. Security Updates — WordPress websites (core, theme and plugins) often update for security purposes. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background. Your website stays live in the process.
  7. SSL — eCommerce websites must be secured by an SSL certificate. Otherwise, sensitive credit card information can be easily stolen. SSL certificates also provide a small SEO boost since the tech world advocates security. We make sure SSL certificates are properly installed and renewed.
  8. Analytics — What good is a website if you can’t track its performance? We install and monitor Google Analytics to give you real data on your website’s visitors. This includes how many people visited your website, if they returned, whether they’re on mobile devices or desktops, where in the world they are, and much, much more. Use this data or hire a professional marketing specialist to get the most out of your website.
  9. Performance Optimizations — High-def photography, videos, seemingly endless content, and lots of pages can cause websites to slow down, even on fast servers. Therefore, we have extra tweaks and optimizations we can do to drastically speed up your website. Some sites load twice as fast after we work on them! This benefits both your search engine rankings and user-experience.