New SEO puts focus on quality content, user experience and great business!
1. Assess your site using Google Search Console
(previously known as Google Webmaster Tools). It helps us check indexing status and optimize site visibility.
Google Search Console :
- Check site for a sitemap
- Check site for a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
- List internal and external pages that link to the site.
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings.
2. Make sure site is designed for all device types and sizes
including desktops, tablets, and smartphones. Now Google penalizes sites that are not mobile friendly. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.
3. Using Google Webmaster Guidelines, create quality content using descriptive tags.
Include unique, descriptive titles, good meta descriptions, and optimize images with descriptive ‘alt’ attributes. This helps users and Google quickly and easily understand content on your site. Submit a Sitemap of your website to Google.
4. Add your business on Google Maps
Encourage customers to post a Google Review.
5. Additional Google Promotions
Books: If you wrote any, promote any books online and sell your titles through Google’s eBook store.
News: If you have news content, share timely reporting on matters that are important to Google audience and submit to Google News.
6. Old SEO vs New SEO
The Old SEO process was about finding target keywords and building a campaign based around those keywords. In addition, “off-site optimizations” — link building, article marketing and comment linking were a primary focus. If early to market and your competition was low, some basic tweaks might result in success. However, in 2016 and beyond, the old SEO method is not effective, and any short term gains quickly fade.
New SEO puts focus on great content, user experience and great business! Google has been successful in removing many of the browser ranking shortcuts webmasters had been using for years. Paying for links is not advisable anymore. Link building is still important, however it’s now about quality not quantity.
Create many high quality articles and integrate them effectively with social media. Educate first, sell later. Keep in mind, nobody outside of Google administration can control who they list on the first page, and your overall business popularity has a huge effect on browser ranking. No magic SEO pill exists anymore. Just practicing the above principles in all your digital marketing affairs will reap tremendous rewards.
After taking the above important steps, if you are still unsatisfied with your site’s organic browser ranking, consider PPC (pay-per-click) with Google Adwords.
Here’s another article that may help you understand better how to use website analytics effectively. Mining Website Gold
by Mark Lovett
“Mark Lovett is wonderful to work with! I am a graphic designer with limited web experience, so when I needed a website for my own firm, I turned to Mark for help. He enthusiastically agreed to work with me—he did all the setup and technical work, but at the same time, we sat together and he taught me how to get in the back end and do some things myself. He was patient and had a great sense of humor as I tried to grasp this foreign language!
I would highly recommend Mark for organizations who need him to handle EVERY aspect of their website, as well as for others, like me, who need help, but also want to be able to change things themselves. Thanks to Mark, I now have a website I am extremely proud of. In addition, he made it happen quickly, which to me was imperative. Bravo Mark and many thanks!”
Dovetail Design Studio